Marketing strategist with over 14 years of experience driving business results through content marketing, brand building, and digital strategy.

I specialize in crafting compelling stories and actionable strategies that engage audiences and deliver measurable growth.

At Hedgeye Risk Management, I develop marketing strategies that align with high-level business objectives and drove results. My efforts in content and social media have increased followers, subscribers, and revenue significantly. I’m a proven storyteller, having authored an eBook for our CEO and written newsletters that reach over 100,000 investors, fostering engagement and loyalty.

Collaboration is key to success, and I excel at working with diverse teams, including analysts, copywriters, engineers, and executives, to ensure alignment and drive impactful outcomes. My expertise includes building customer personas, leading product development, enhancing customer journeys, and optimizing lead generation.

Before Hedgeye, I held editorial roles at Barron’s, where I contributed to top publications like Penta, covering portfolio management, estate planning, and real estate.

I hold a BA in Economics, magna cum laude, from Western Connecticut State University. I’m passionate about using storytelling and data-driven insights to drive customer engagement and growth.